Bisk’s humble beginnings date back to 1971, when its founder Nathan Bisk began creating CPA test prep seminars on cassette tapes. In the decades that followed, Bisk Education expanded significantly — eventually partnering with institutions to offer virtual learning for 1M+ students across the country.

Despite its success, however, the company had begun to lose sight of the principles it was founded on. I served as the sole copywriter on a dedicated project team presented with the challenge of refreshing the brand from the ground up.

We conducted extensive user and competitor research, crafted a new company website and brand book, and established a new set of brand values. The project culminated in an onsite brand rollout event, complete with new swag for employees and heartfelt kudos from company leadership.

Be Bold

We take action and focus on impact. We speak openly, with candor and respect. We focus on results over process. We make smart decisions and execute effectively.

Be Remarkable

Going the extra mile isn’t a rarity, it’s a standard practice. We create incredible products and deliver memorable experiences.

Be Humble

We’re difficult to offend and quick to forgive. We work as a team. If the floor is dirty, we pick up a broom. We’re quick to admit mistakes, and are egoless when searching for the best ideas.

HONEST

Being truthful is more important than sounding impressive. Avoid hyperbole. Don’t use “world leader in education” if “an education company with international experience” is more accurate.