RESEARCH AND COPYWRITING FOR GoogLE’S HOTEL SEARCH EXPERIENCE
Google's hotel search experience makes travel planning more accessible and intuitive for Google search users across multiple devices.
As a contract copywriter for this massive content creation initiative, I crafted hotel descriptions for properties in 20+ countries across the globe. The project required intense research and fact-checking, as well as adhering meticulously to brand- and region-specific style guides.
Despite (or perhaps because of) its stringent guidelines, I found this project to be a uniquely creative challenge. I especially enjoyed delving into research about different cultural customs and determining which property features to highlight based on my findings.