RESEARCH AND COPYWRITING FOR GoogLE’S HOTEL SEARCH EXPERIENCE

Google's hotel search experience makes travel planning more accessible and intuitive for Google search users across multiple devices.

As a contract copywriter for this massive content creation initiative, I crafted hotel descriptions for properties in 20+ countries across the globe. The project required intense research and fact-checking, as well as adhering meticulously to brand- and region-specific style guides.

Despite (or perhaps because of) its stringent guidelines, I found this project to be a uniquely creative challenge. I especially enjoyed delving into research about different cultural customs and determining which property features to highlight based on my findings.

In October 2018 ... Google put the finishing pieces on what has arguably become the most complete hotel shopping and booking system available.
— TRAVELBOOM
 
 

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