Founded in 1994 by award-winning artist Patrick McDonnell, MUTTS is an internationally syndicated comic strip appearing in more than 700 newspapers across 20+ countries. It’s also an animal-friendly lifestyle brand with a vibrant community of nearly half a million online followers — and a proud member of 1% for the Planet.

As the lead content strategist for MUTTS.com, I guided a small but extraordinary team of social media specialists, designers, and copywriters to hone the brand’s online identity and deepen its connection with readers. I helped manage collaborations with nonprofits like the Jane Goodall Institute, the Petco Foundation, and the Humane Society International. I also provided styled product photography and crafted copy for emails, paid and organic social media, product designs and packaging, and website landing pages and PDPs.

EMAIL MARKETING TO 81.6K SUBSCRIBERS, WITH AN AVERAGE 38% open rate

Across every digital touchpoint, MUTTS strives to communicate kindness, gentle humor, and a commitment to animals and the people who care for them. To convey these values through email, my team used inviting photography and fonts, “warm and fuzzy” messaging, and pen-and-ink doodles borrowed from the beloved comic strip itself.

SHARING THE JOY OF MUTTS WITH AN AUDIENCE OF 448K SOCIAL followers

MUTTS connects with its vibrant social media audience through authentic, mission-driven posts and a true community-minded approach. The vast majority of MUTTS’ social media traffic occurs naturally; it’s common for individual posts to receive organic reaches in the hundreds of thousands.